Franco Arda, Ph.D. – AI Solutions Architect

Present AI. Sell AI. Build AI.

How to pitch Microsoft AI to executives, win the deal, and deliver what you sold.

AI Solutions Architect Playbook
Portrait of Franco Arda

Franco Arda, Ph.D. · Microsoft Certified AI Solutions Architect

01 — PRESENT

Presenting Microsoft AI

Executives don’t buy models. They buy a story they can repeat to their board. I turn AI into that story: one idea, one number, one slide.

Here is one I present. Most large companies pay consultants millions to explain their own business back to them. An ontology in Microsoft Fabric maps that business once (customers, products, contracts, costs, and how they connect), and AI agents answer the questions on top of it.

AI Solutions Architect Playbook
Slide: Bring 80% of your consulting analysis in-house with an ontology AI that answers questions like which customers are we losing money on, and why
02 — SELL

Selling Microsoft AI

A good story opens the door. A number closes the deal. I sell AI on outcomes, using Return on AI (ROAI): the annual value an AI solution creates, divided by what it costs to run.

For the ontology case, the hypothesis is simple. A company spends CHF 10m a year on management consultants. If 80% of that analysis is addressable by ontology AI, that is CHF 8m in value. At CHF 1.6m in annual cost, the ROAI is 5x. I test that hypothesis with the CFO in a discovery workshop, then put it in the proposal.

AI Solutions Architect Playbook
Slide: ROAI, Return on Artificial Investment, showing the ROI formula for AI projects: benefits minus cost to achieve and cost to maintain, divided by those costs, times 100
03 — BUILD

Building Microsoft AI

Then I deliver what I sold. The ontology is built in Microsoft Fabric, on governed enterprise data in the lakehouse. In Microsoft Foundry, multiple AI agents work on top of it, each with its own domain, such as finance, operations and sales, with an orchestrator that routes every question to the right one.

It starts as a working prototype on one business question and goes to production with security, monitoring, evaluation and cost control built in from day one.

AI Solutions Architect Playbook
Slide: Under the hood, Python code for a sequential Microsoft Foundry agent workflow with researcher, writer and reviewer agents
10+ YEARS WITH ENTERPRISES SUCH AS
Mercedes-BenzVolkswagenBMWSiemensInfineon TechnologiesDHLSwisscom

I know how large organizations make decisions: stakeholders, governance, procurement and the path from pilot to rollout.

Portrait of Franco Arda
ABOUT

Swiss native, based in Zurich

Microsoft Titan Frontier Transformation Engineer
Microsoft certified
AI-103 AB-100 DP-600 DP-700 GH-300
Ph.D. in Data Science
Statistical methods for accounting fraud detection (sample size determination for non-parametric distributions)
MBA in Finance
The language of CFOs and business cases

Languages: Swiss German (native) · German (native) · English (fluent)

If you’re a Microsoft partner growing your Data & AI practice, I’d be glad to connect.

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